Brett Moffitt
Client
- Brett Moffitt Racing
Role
- UI
- Web Development
Team
- AdEasel
Overview
Brett Moffitt is an american stock car race car driver with a career spanning since his late teens. As he geared up to begin racing in the NASCAR Truck Series, Brett needed an updated website to fit his evolving career.
Approach
As his fan base grew, Brett’s site needed to be updated to deliver timely information about his race schedule, news and a dose of social feeds for fan engagement. A new Shopify merch store required the same stylistic treatment as his main website – a fast and sharp aesthetic to fit his professional persona.
Meeting the mark
As we planned for Brett’s website, the delivery of current information was crucial. Race schedules were programmed to be easily updated and displayed throughout the site – with upcoming races dynamically displayed in the navigation’s dropdown area, homepage and a full schedule in its own page.
Social profiles were prominently featured so that visitors can keep up with Brett’s latest Facebook, Twitter and Instagram feeds. Lastly, a new Shopify site was customized to fit the theme of the main website so that users could seamlessly transition from fans to supporters.
Racing to victory
The new Brett Moffitt Racing website was successfully launched, allowing fans to access all crucial information easily whether on a desktop computer, or a mobile device. His team easily updates his latest races and wins using AdEasel’s proprietary CMS, allowing them to stay one step ahead of the game.
