Client
- MH Kitchen
- Fast Casual restaurant focused on healthy meals
Role
- Branding
- Signage
Year
- 2019
Overview
MH Kitchen was concieved out of the need for a healthy and quick lunch and dinner options for busy Lake Forest residents.
As a new restaurant concept, MH Kitchen was in need of branding, in-house materials and an online presence to introduce its quick but healthy approach to no-fuss, eat-in and take-out lunches.
Approach
MH Kitchen set itself apart from local competitors with its focus on local ingredients, made-from-scratch bowl components and carefully curated wine offerings sold at retail, while presenting itself as a quaint, trendy (and sometimes cheeky) personality in the neighborhood.
The branding process began by exploring those differences from competitors, while keeping it’s family ties to Market House in the Square.
The MH Kitchen brand needed to differentiate itself from its classic, dine-in sister restaurant while maintaining a visible connection. The brand incorporates allusions to its relationship to Market House on the Square, while maintaining an aesthetic that takes a no-frills approach to lunch with a clean, modern feel.
Brand Colors
Brand Elements
Menus & Signage
Opening this new restaurant required various types of collateral to run, advertise and inform. From promotional materials to menus, the brand continues its course.
Cross-Promotional Check Inserts
These check inserts were used at Market House to promote the then upcoming opening of sister restaurant MH Kitchen.
Featured &
Build-Your-Own-Bowl Menus
Menus were designed to be easy to follow and easy for the MH Kitchen team to update in-house. Featured Seasonal and Traditional Bowl cards present the latest chef-selected bowl creations.
Hanging Menu Posters
The hanging menus were designed to give a quick rundown of the menu to people in line and match the carefully curated counter.
